Delivering Value

Delivering Value

It’s no accident that more than 90 per cent of Shepherd PR’s business comes via
word-of-mouth recommendation.

This is because clients value what we do and the way we work. We establish long-term relationships based on adding tangible value to your business and organisation.

We believe in an open and honest approach which delivers outstanding results. No sales patter – just proof that brand journalism pays financial dividends.

GraphMeasurement and
evaluation reports

We believe the best marketing tools are those which can prove their financial value to a business. Nothing is left to chance, everything is measured and calculated.

We take your investment in PR seriously. So each month or quarter, clients receive detailed evaluation reports to show the ‘audience reach’ of your activity and the return on your investment.

janejoguyTailored bespoke packages
and delivery of Key Performance Indicators

Working with Shepherd PR is creative and insightful for businesses. We get to know and understand your business so we can help drive the ideas. Our great strengths are in understanding what the media wants and finding innovative ways of achieving great coverage.

Once we’ve discussed your aims and ambitions, we create a calendar of activity to meet and, hopefully, exceed your expectations.

Whether it’s new product stories, informative and insightful white papers or action-packed video footage – all combine to create a bespoke approach to a market-leading public profile.

We visualise the kind of coverage that will drive the business growth you want, then agree a series of Key Performance Indicators (KPIs) to meet your needs.

It’s a common-sense strategy that delivers excellent results – online, in print, digitally, visually, virtually. See what our clients say…


sproutSocial media
measurement tools

The world of social media presents outstanding opportunities for businesses. Twitter alone boasts 550 million worldwide users and Google+ has 359 million monthly active users.

It’s a vast, exciting market and, used wisely, it can open up great business opportunities.

Here are just a few statistics to make you think…

  • 89% of 18-29 year-olds are active on social media as are 43% of adults 65 and older
  • Blogging increases web traffic by 55% for brands
  • Companies which publish new blog posts three to four times per week generate five times more traffic than companies which don’t blog at all
  • Articles with images get 94% more views than those without
  • Videos on landing pages increase conversions by 86%

Shepherd PR was a pioneer of social media PR campaigns, so we know what works.

We also know that measuring the effectiveness of social media is vital if a business is to reap the rewards and achieve a significant return on investment. Quality, not quantity is key. Understanding what makes social media users tick is crucial.

Tracking results is also paramount, which is why our clients know exactly what results their social media campaigns are delivering.

Above is an example of one social media measurement tool we use called Sprout Social.

Like to know how Shepherd PR can help you with your business needs?

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