Planning and Research
Getting results is one thing, reporting them is another – and both are crucial for Shepherd PR clients.
Soo is at the hub of our evaluation and measurement process.
She produces reports on our activities and benchmarks the data year on year to ensure that our performance is monitored and constantly enhanced, providing reports showing values including Return on Investment (ROI), engagement, reach and other metrics.
These are used by our clients to demonstrate the understand the value and impact of PR and to support effective governance of the communications activity.