In 2008 Crown Paints embarked on a sustainability programme, Earthbalance®, developed to rival those in place in some of the world’s top green companies. At the heart of this is a target to reduce Crown Paints’ Greenhouse Gas Emissions (GHG) by 25% by 2020 and zero waste to landfill.
What we delivered:
For the last three years, we’ve been highlighting Crown Paints’ groundbreaking work in sustainable manufacturing. Videos, award entries and press coverage at a national, local and trade level have all been used to promote the programme.
Crown Paints has secured more than 10 awards for the Earthbalance programme, including The Manufacturer’s Sustainable Manufacturer of the Year title, North West Insider’s Green Manufacturer accolade, EEF’s Environmental Efficiency Award and the European Business Awards. Hundreds of articles of coverage have also been published.