The Project:

Helping customers make the correct selection of the premium woodcare brand Sadolin in store.

What we delivered:

Shepherd PR produced a series of helpful video guides under the title of ‘This Is Sadolin’ enabling people to get the best results from their woodcare projects, with support from this premium brand. Under an integrated approach, the videos were supported with press releases from Shepherd PR, promoting the content to important audiences, while the videos themselves have been used on influential sites, including Professional Builder.


The video clips have received thousands of hits and mean that getting the right product is now easier than ever for Sadolin clients.

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