The promotion of a community initiative to celebrate Steelite International’s 30th anniversary, where 30,000 items of tableware were donated to community groups from across the Stoke-on-Trent area.
What we delivered:
Media relations pre and post event carried out to ensure maximum coverage of the day. The scale of the event proved so significant that we decided to bring in our in-house video team to produce a video of the day and capture the buzz and excitement.
The event was a great success, with hundreds of people collecting goods on the day. Coverage appeared in print, on radio and on television, with the video proving a great addition.