TRADE ASSOCIATION PR
British Furniture Manufacturers (BFM) is flying the flag for the sector with the launch of a strong new brand identity.
The trade association has implemented a bold new look across the organisation, designed to take the BFM forward and ensure it remains at the heart of the British furniture industry for the long term.
Featuring the red, white and blue colours of the Union Jack, the new branding has been developed to give an overall sense of quality and professionalism.
Nick Garratt, BFM’s MD, said: “We wanted the new design to provide an attractive and meaningful connection with consumers, as well as the trade.
“The overall aim is to send a professional message and a feeling of quality, security and trust that you get from British manufacturing.
“BFM is the voice of our industry and the development of a strong identity is key to taking our work further forward.
“British manufacturing is seen as a badge of quality and consumers respect and value membership of credible, long term trade organisations.
“Our new design has been developed to capture that.”
The new brand design is the latest development from BFM to move the association forward.
It has recently started to work with a specialist PR company to develop and implement a comms strategy that connects and engages with the trade and consumers.
Other activity includes an overhaul of the BFM website, to enable members to access more information than ever – and provide a hub to highlight the value and significance of furniture made in Britain and showcase the talent across the industry.
The association’s annual events schedule is also being enhanced and even extended.
Nick added: “We hope members will take advantage of, and support, the new initiatives being developed, which join the successful, established, core BFM service.
“As an association, we are stronger together.
“In the challenging times we face ahead, it has never been more important for our industry to come together as a community.”