OUR client the British Pest Control Association has landed a prestigious national award.
The national trade body delivered a first for the industry by developing a new online learning package as part of its extensive training programme.
And the initiative was named winner of the New Product Development category at the MemCom Awards – a nationwide competition that rewards marketing excellence.
Simon Forrester, chief executive of the BPCA, based in Pride Park, said: “We developed the first-ever interactive e-Learning course for the pest control sector and have seen some fantastic results.
“Pass rates have improved by more than 10 per cent already and the number of people taking the programme has risen sharply.
“The initiative has obviously had a significant impact, but it’s great to receive independent recognition and winning a prestigious award is fantastic.”
More than 200 delegates from professional bodies, sport organisations, charities and others saw the winners announced at the MemCom Awards ceremony in London.