Our client Crown Paints has reported record results in this year’s Kick Out The Can initiative.
This year has seen more than double the number of containers of surplus paint returned to Crown Decorating Centres across the UK, over the three-week campaign which began at Easter.
The final total amounted to an amazing 20,000 cans of unwanted paint being returned to stores compared to just over 9,000 in 2015.
Sheds, cupboards and garages across the country are thought to hold around 54 million litres of unused paint, and this annual scheme aims to give a new lease of life to the product.
All of the paint brought into the stores is now being reprocessed by social enterprise company Nimtech, and then it will be distributed to deserving community projects across the UK.
Mark Lloyd, Sustainability Manager of Crown Paints, said: “We are delighted that local people have once again taken the trouble to bring their unwanted paint into the local store and contributed to a real recycling success story.
“As a thank you, everyone who supported the scheme received a 20 per cent discount voucher to be spent in store.”