The UK membership body for the industry has appointed a technical PR company to help raise awareness of how the ‘invisible industry’ underpins a safe, successful and healthy nation.
Doug Thornton, Chief Executive of BCGA, said: “As a membership organisation, we felt it was important to highlight the vital role compressed gases play in the UK.
“The focus of the campaign will be to highlight how industrial, medical and food gases are essential to the existence and wellbeing of thousands of people every day.
“Industrial gases perform a wide-ranging role, supporting the manufacture of information technology, as well as key UK industrial sectors including steelmaking, refining, welding, chemical processing and electronics and help keep homes warm.
“Furthermore, industrial gases are also leading the way in clean energy technologies, including Hydrogen Fuel Cell, Compressed Natural Gas (CNG) and Liquefied Natural Gas (LNG) driven vehicles, as well as the use of large scale gas liquefaction as a means to balancing grid electricity supply and demand balance.
“Medical gases also play a critical role in applications including respiratory care, pain therapies and anaesthesia.
“Finally, food gases keep food nutritious, appealing and affordable, with methods used including modified atmosphere packing (MAP), which extends shelf live, keeps food fresh and reduces waste.”
With a commitment to stringent quality, safety and environmental measures, BCGA members employ 19,000 people directly and account for an annual turnover of approximately £2.7 billion.
Members of BCGA operate in a highly-regulated industry and work together on technical, safety, health and environmental issues to achieve high standards of integrity and environmental care, both within their own and customers’ working environments.
BCGA also actively promotes safety practice through its publications and participates in the preparation and revision of National, European and International Standards.
Ashbourne-based Shepherd PR, has been appointed to support the campaign, which will focus predominantly on media relations and video content.